Return of White Rabbit

19 May

Ash are back with a free downloadable single this week entitled ‘Return of White Rabbit’ – a song written by bassist Mark Hamilton.

Shortly after the release of their last (and I mean that in both senses of the word) album ‘Twilight of the Innocents’, Ash made a very bold statement by telling us all that they would no longer be releasing albums in the traditional sense – which landed the “is the album dead?” argument onto everyone’s coffee table.

Ash have made great albums over the years but are known in many people’s minds as a singles band. And who could argue when they’ve had 18 top 40 singles since 1995.

The band claimed at the time that not being tied to an album meant that they would have a lot more freedom in their creativity,  not to mention the fact that fans won’t have to endure radio silence for three years in between tours and recording.

Heralding a new approach to record releases, the ultimate singles band will now deliver the ultimate singles collection – a year long series of fortnightly single releases, with limited edition collectors vinyl.

For the past year they have been holed up in their New York HQ, Atomic Heart Studios, writing and recording a series of songs that will form the “A-Z series”. From September, each fortnight for the next twelve months, Ash will release a single on limited 7” vinyl and digital download… Commencing with ‘A’ and running through the alphabet, all 26 songs will be released on Ash’s own Atomic Heart Records and will be available through shops and by subscription through the band’s website www.ash-official.com.

My first impression of ‘Return of White Rabbit’ is that it’s made for dancefloors with Rapture-esqe guitar stabs, dirty disco bass and four to the floor drum patterns. It’s exciting in the way that Franz Ferdinand should be. But don’t let that description fool you, it still sounds like the Ash we all know and love. The band have said that not being tied to an album allows them the freedom to create whatever music they want – so who’s to say the next single won’t be a satanic metal jazz ballad?

Exciting times ahead on planet Ash.

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